Workfluencer Deep Dive (English)

Shownotes

Workfluencers are influencers who share insights into their daily work life on social media. They provide glimpses into various job fields, working conditions, and personal experiences.

The trend of workfluencers partially arose from the need for social interaction during the COVID-19 pandemic, when many people were working from home.

While workfluencers can offer companies an opportunity to showcase their brand and attract new employees, there is also the risk that dissatisfied employees may spread negative information about the company. Therefore, companies should establish clear guidelines for workfluencers to avoid potential issues.

Listen to our hosts discussing the topic and diving into the world of Workfluencers

See also our German article: https://www.stellenmarkt.de/karrieremagazin/workfluencer